Services
ChatGPT Ads management, built right from day one
You get a new sales channel live in 14 days, run daily for a month, and a clear answer in week 5 on whether it pays. We set it up right the first time, because the costly mistakes happen in week 0 and show up in week 3.
The 30 days
How the sprint runs
A fixed price build, start to finish. Live inside 14 days, managed daily for the month, and at the end you have a channel that is running and numbers you can act on.
Week 0
Account and access
We take your business through the Ads Manager application, get billing live, and set up the measurement pixel and conversions API so week one is not spent blind.
Week 1
3 campaigns, built
One campaign per objective where it makes sense: reach, clicks, conversions. Context hints (short descriptions of the conversations you want your ad to appear in) written around what your buyers actually ask. Creative written to the 24 and 48 character limits.
Weeks 2 to 4
Run and cut
We spread your budget evenly through each day, widen the hints where too few people see the ad, and swap tired creative for fresh. Weak ads come out fast and the budget follows what works.
Week 5
What it is worth
Your real cost per click and cost per conversion on the channel, what it would take to scale it, and a straight recommendation: scale, hold, or stop.
Month 2 on
We keep it running
If the numbers say carry on, we do. A new campaign and new ad groups each month, hints expanded, creative rotated, budget moved to what pays, and a report every month. Month to month, stop whenever.
The guarantee
Live in 14 days, or the sprint is free. If the week 5 report says stop, you pay half.
Weeks 0 to 1
The build
Everything that has to be right before your budget goes live. This is where the costly mistakes happen, because two weeks of data you cannot trust is two weeks gone.
Account and access
The Ads Manager application, your billing, and your own legal entity on the account. We take it through review and chase it.
Without it
Applications get refused for the wrong entity details and you find out a week later.
Measurement before spend
The pixel and the conversions API installed and firing, checked against a real conversion before anything goes live.
Without it
You spend for 2 weeks and cannot tell which clicks turned into anything.
Context hints
There is no keyword list here. Context hints are short descriptions of the conversations you want to appear in. We write them from the situations your buyers describe, taken from your support tickets and sales calls, not your industry words.
Without it
You paste your Google keywords in, match almost nothing, and conclude the channel is dead.
Creative in 24 characters
A title of 16 to 24 characters and a line of 32 to 48. That is the entire pitch. We write 3 title variants per group so week 2 has something real to test.
Without it
One headline, no variants, and nothing to learn from in a month.
Campaign structure
One campaign per objective where it makes sense, because the objective decides how the platform bills you and you only pick it once.
Without it
The wrong objective quietly charges you for the wrong thing all month.
Policy pre-flight
Your category and your creative checked against OpenAI's ad policy before we build anything. Being in an eligible country gets you to the application, not past it.
Without it
You build the whole account and get refused at review for something you could have checked on day one.
Week 5
The proof
Numbers you can act on, in language you do not need a dashboard tour to read.
The numbers
Spend, clicks, cost per click, conversions and cost per conversion, next to what you already pay on Google or Meta so the comparison is the useful one.
Without it
A pretty dashboard nobody opens and no decision at the end of it.
A straight recommendation
Scale it, hold it, or stop. If the channel is wrong for what you sell, that is what the report will say.
Without it
An agency that never recommends spending less.
The handover
Every context hint we wrote, every title and description variant, and the click-through each one earned. It is research about your customers and it outlives the campaign.
Without it
A month of learning that lives in someone else's head.
Every month from month 2
Ongoing management
The account keeps changing after launch, and so does your business. This is what a month covers for as long as you keep us on.
1 campaign, 2 ad groups a month
The build covers the 3 objectives. What comes after is new offers, new products and new audiences, so every month brings one new campaign and two new ad groups rather than the same 3 campaigns forever.
Without it
The account is frozen in the shape it had in week 1 while your business moves on.
Budget pacing
Pacing means spreading your budget evenly through the day, so it does not run out by 10am. We check it daily, between the $25 floor and whatever ceiling you set, and move spend to what works.
Without it
Half your budget spends on the group that happened to start fastest.
Widening and trimming hints
When too few people see an ad group, we add more conversations for it to match. When it shows up in the wrong conversations, we cut those.
Without it
Impressions flatline and nobody notices for 3 weeks.
Creative rotation
A 24 character headline burns out faster than a long one. We rotate across every live group before performance drops rather than after.
Without it
Click-through decays slowly enough that it looks like the channel dying, not the ad.
A monthly report
The same numbers as week 5, every month, with what changed and why. Multi-brand accounts get one view rather than a separate export per brand.
Without it
5 separate exports and a spreadsheet you maintain by hand.
One person on your account
Questions, changes and new offers go straight to the person who runs the account, not a ticket queue.
Without it
A ticket queue and two weeks before anyone touches the account.
How OpenAI bills you
$25 a day minimum
Our fee is fixed and separate. Your media budget goes straight to OpenAI and stays yours. You choose the pricing model for each campaign, and it decides what the platform charges you for. With oCPC or oCPM you set a target cost per conversion, and OpenAI bids per click (oCPC) or per 1,000 impressions (oCPM) to hit it.
| Objective | Model | You pay for | Best for |
|---|---|---|---|
| Views | CPM | Per 1,000 impressions | Brand awareness, launches, category education |
| Clicks | CPC | Per click | Traffic to a landing page or product |
| Conversions | oCPC / oCPM | Per click or per 1,000 impressions, optimised for a target action | Purchases, leads, sign-ups |
Before we can start
2 hard requirements. Neither can be worked around, and both are worth checking before a call.
An entity in an eligible country
Self-serve accounts are open in 63 countries. The account carries your own legal entity, and no agency can lend you its eligibility. If your business is not registered in an eligible market, that is where this stops.
A category that clears ad policy
Being in an eligible country gets you to the application, not past it. Restricted categories are refused regardless of where you are registered.