Checked 19 October 2026
How to open a ChatGPT Ads account (and log in)
You open a ChatGPT Ads account at ads.openai.com with your OpenAI login. The form is short. Review can then take up to 7 business days. Here is what to have ready, the 8 steps, and how to log in afterwards.
What you need before you start
Get these together first. Most delays come from a detail that does not match somewhere else.
- A business registered in one of the 63 self-serve countries. Individuals cannot sign up, only businesses.
- A website that clearly shows the same business name you apply with.
- Something to sell that OpenAI's ad policy allows. Some categories are refused outright.
- An OpenAI login on your work email. You can create one during sign-up.
- Your logo, your industry, and the country, currency and time zone the account will use. Those 3 cannot be changed later.
- A credit card, a billing address, an email for invoices and, if you have one, a VAT or tax ID.
The 8 steps
01
Check your country
Self-serve Ads Manager is open in 63 countries. The account belongs to your legal entity, so the entity has to be registered in one of them.
02
Go to ads.openai.com and sign in
Sign in with an existing OpenAI account tied to your work email, or create one. It is an OpenAI account, like the one you may use for ChatGPT, but the ad account inside it is separate.
03
Enter your business details
Business name, website, logo and industry. Keep them identical to what your website and registration say. A mismatch here is the easiest way to slow review down.
04
Set country, currency and time zone
OpenAI says these cannot be changed after the account is created, and they drive billing, reporting and eligibility. Pick the country of the entity that pays.
05
Answer the verification questions
Verification runs through Persona, a third-party verification service. OpenAI also checks that what you sell is eligible under its ad policy.
06
Wait for account review
Review can take up to 7 business days. OpenAI emails the person who created the account when full access is ready. It cannot speed a review up, so apply before you need the account.
07
Set up billing
Create a billing profile (business name, address, invoice email) and add a credit card. You pay after the ads run, not before. Add your VAT or tax ID in the same place. Ads stop if a payment fails.
08
Invite your team or your agency
Each person gets a role on the ad account: Admin, Member or Viewer. Every account keeps at least one Admin. An agency joins the same way, as a user you invite.
How to log in to ChatGPT Ads
The login is at ads.openai.com. Use the email you created the account with, or the one a colleague invited. That email has to be the one on your OpenAI login, or the invite will not match (OpenAI).
- One login can reach several ad accounts. You switch between them once you are in.
- An invite to a ChatGPT Business workspace does not give access to ads. The role has to be added on the ad account itself.
- If your company uses single sign-on, use the same work email in your identity provider, the OpenAI admin console and Ads Manager.
- Ads Manager is not the ChatGPT app and not the developer platform. API keys for ads live inside Ads Manager, under Settings.
Why an account is not approved
OpenAI treats verification, account approval, ad review and delivery as 4 separate checks. Passing one does not mean the others are done. OpenAI names two reasons an account is refused (troubleshooting, setup):
- It could not confirm your business identity, who owns it, or who it is linked to.
- What you sell is not eligible under the ad policy.
The fix OpenAI gives is to make the account, the ads and the landing pages describe your business accurately, including any link to other brands. Then write to ads-support@openai.com with your ad account ID and the kind of issue.
Agencies
OpenAI does not let an agency open an advertiser account for a client (OpenAI). The business creates and verifies it, then invites the agency.
That is how we work too. You create the account in your name, add us, and you keep it if we part ways.
One account per advertiser
Each brand you advertise needs its own ad account. If you run several, one login still covers them all.
Questions
Where is the ChatGPT Ads login?
At ads.openai.com. You sign in with your OpenAI account, using the work email you signed up with or the one you were invited on. It is not the ChatGPT app and not the OpenAI developer platform.
Can I use my personal ChatGPT account?
The login can be any OpenAI account, but OpenAI asks for one tied to your work email, and the ad account must belong to a business. Individuals cannot open one.
How long does approval take?
OpenAI says account review can take up to 7 business days and cannot be sped up. If it takes longer, write to ads-support@openai.com with your ad account ID.
Can an agency open the account for me?
No. OpenAI does not let agencies create an advertiser account on a client's behalf. You create and verify it, then invite the agency as Admin, Member or Viewer.
Do I need a separate account for each brand?
Each advertiser needs its own ad account. One OpenAI login can open several of them, so an agency or a group with many brands switches between accounts with the same email.
Next
Once the account is approved, the next job is the first campaign.
Keep reading
How to advertise on ChatGPT
8 steps from account application to a live ad, in the order that matters.
Read the guideWhat is ChatGPT Ads Manager
Campaigns, ad groups and ads, and what each level controls.
Read the guideWhere you can advertise
Every country open for self-serve, and the notable gaps.
Read the guideHave us do it
You open the account, we do everything after that and have you live in 14 days. Fixed fee, no share of your ad spend.