Checked 19 October 2026
ChatGPT Ads agency in the UK
The UK was OpenAI’s first ad market in Europe, two and a half months before the rest of the continent. It is also outside the EEA, so the targeting rules differ from France or Germany.
6 Jun 2026
Ads showing to users
The first European market. At launch only OpenAI’s sales team and partners could sell.
Hallam
Jun 2026
Self-serve Ads Manager
Ads Manager beta reached UK businesses in June, the first market after the US.
PPC Land
£15
Minimum daily budget
Per campaign, billed in GBP. An average over 7 days.
Search Engine Roundtable
Status
Can you buy ChatGPT ads in the UK?
Yes. The UK opened in June 2026, first through OpenAI’s sales team, then through self-serve Ads Manager, and OpenAI made the launch official on 11 August. Any UK-registered business can apply for its own account.
What happened, and when
- 6 June 2026: the UK opens as OpenAI’s first European ad market, through managed sales only. (Hallam)
- June 2026: the Ads Manager beta is extended to UK businesses, the first self-serve market outside the US. (PPC Land)
- 11 August 2026: OpenAI makes the UK launch official, alongside Mexico, Brazil, Japan and South Korea. (gHacks)
Who can hold the account
The account is opened in the name of your business. For the UK, that means a legal entity registered in the UK. A foreign company can still reach people in the UK: OpenAI lets you show ads in markets where you cannot open an account. It just needs an entity in an eligible country to hold it.
Cost
What it costs in the UK
Two separate bills. Ad spend goes straight to OpenAI. Our fee is fixed and does not move with your budget.
| Item | Amount | Paid to |
|---|---|---|
| Minimum daily budget, per campaign | £15 | OpenAI |
| 30 days at that floor | £450 | OpenAI |
| Launch Sprint, 30 days | $4,950 | Dialogue Ads |
| Ongoing, a month after | $4,000 | Dialogue Ads |
The daily budget is a target average, not a hard cap. A single day can spend up to twice it, and 7 days never spend more than 7 times it. So a campaign at £15 a day will not cost more than £105 in a week. (Search Engine Roundtable)
OpenAI does not publish an average cost per click for any market, so we do not quote one. The floor is enough to see whether the traffic converts. It is not enough to fine-tune on.
Targeting
Targeting rules in the UK
Personalisation is allowed
United Kingdom is outside the EEA and Switzerland, so the no-personalisation rule does not apply. OpenAI can use the current conversation, past chats and past interactions with ads to choose an ad. Users can see why an ad was shown and turn personalisation off. (OpenAI Help Centre)
True in every market
- Ads show only to logged-in adults on the Free and Go plans. Plus, Pro, Business, Enterprise and Education never see them.
- No keyword bidding. You describe the conversation you want to appear next to.
- Nothing on health or politics.
- A headline of 24 characters and a description of 48.
If you opt in, ChatGPT can adapt your headline and description to the conversation, and translate them into the user’s language. (OpenAI)
In this market
If you sell in the UK and Ireland, you are dealing with two sets of rules: Ireland is in the EEA, the UK is not. We split them into separate campaigns, so each is judged on its own numbers and its own targeting.
How we work
How we run it for UK businesses
A fixed 30 day sprint. Campaigns live and spending within 14 days of OpenAI approving your account, or the sprint is free.
01
Account
We take you through OpenAI’s application. The account is opened under your legal entity in the UK, and it stays yours.
02
Measurement
We install the pixel or the Conversions API, so every result is counted as a sale or a lead, not a click.
03
Build
Three campaigns, written for the conversations your customers actually have in ChatGPT.
04
Report
Daily management for a month, then a week 5 report with your real cost per click and cost per conversion, and a plain call on whether to keep going.
Questions
ChatGPT ads in the UK: questions
Can you advertise on ChatGPT in the UK?
Yes. The UK opened in June 2026, first through OpenAI’s sales team, then through self-serve Ads Manager, and OpenAI made the launch official on 11 August. Any UK-registered business can apply for its own account. Ads only show to logged-in adults on the Free and Go plans.
What is the minimum budget for ChatGPT ads in the UK?
£15 a day per campaign. It is an average over 7 days: one day can spend up to twice that, and the week is capped at 7 times it. Our fee is on top: $4,950 for the launch sprint, then $4,000 a month, with no percentage of your spend.
How are ChatGPT ads targeted in the UK?
You cannot buy keywords. You describe the conversations your ad should appear in, and OpenAI does the matching. Outside the EEA and Switzerland, OpenAI can also use past chats and past interactions with ads, unless the user turns personalisation off.
Do I need a company in the UK to open the account?
The ad account sits under your own legal entity, and that entity must be registered in an eligible country. To sell in the UK from a country that is not on the list, use a group company registered in an open market. No agency can lend you its eligibility.
Other markets
Same service, other countries
Start in the UK
We take your business through the application, install measurement and have campaigns live in 14 days. Fixed fee, then month to month.