Checked 19 October 2026
What ChatGPT ads cost
Campaign budgets start at $25 a day on self-serve. That is lower than most people expect, and it is often reported wrong.
$25
Minimum daily budget
Campaign level, self-serve accounts.
Ads Manager, campaign settings
3
Ways to pay
CPM (per thousand views), CPC (per click), or oCPC and oCPM (you set a target cost per sale or sign-up, then pay per click or per thousand views).
Ads Manager, campaign objectives
$750
A month at the floor
30 days at $25 a day. Enough to see whether the traffic converts.
The $25 minimum, times 30
Pricing models
You choose how you are billed
Set at campaign level, tied to the objective.
| Model | You pay for | Best for |
|---|---|---|
| CPM | Per 1,000 impressions | Brand awareness, launches, category education |
| CPC | Per click | Traffic to a landing page or product |
| oCPC / oCPM | Per click or per 1,000 impressions, optimised for a target action | Purchases, leads, sign-ups |
About that $50,000 figure
You will find sources saying the minimum to advertise on ChatGPT is $50,000. You will find others saying $25 a day. Both numbers are real and they describe different things.
ChatGPT Ads started in January 2026 as a managed sales product, sold by OpenAI’s ads team and the big agency groups, with a $50,000 minimum spend. OpenAI dropped that minimum on 5 May 2026, the day self-serve opened in the US, according to Digiday. Articles that still quote it are out of date.
Self-serve Ads Manager, which opened in May and reached 63 countries by September, is the one with the $25 daily campaign floor. That is the door most businesses walk through.
If someone quotes you a 5 figure minimum, ask which product they mean.
What a real test costs
At the $25 floor, a 30 day test is $750 in media. OpenAI does not publish an average cost per click, and there are no public benchmarks yet, so nobody can honestly tell you how many clicks that buys. It is enough to see whether the traffic converts. It is not enough to fine-tune on.
If you want a result you can act on, we suggest $1,500 to $3,000 across the month.
One detail that surprises people: the daily budget is an average. A single day can spend up to twice the amount, but the week stays capped at 7 days’ worth. Local minimums apply outside the US, for example 15 EUR or GBP a day. The full table is below.
Do not expect Google numbers
There are no public click-through benchmarks (the share of people who click) for this channel yet. What we do know is that the ad sits next to an answer, and the answer competes with it. So do not assume it behaves like Google Search.
The offset is who clicks. Someone who has just described their problem in 3 paragraphs is further into a decision than someone who typed 2 words into a search box.
Judge it on cost per conversion
Click-through is a poor way to compare channels that work this differently. Cost per conversion (what you pay for each sale or sign-up) is the fairer test.
Next
Cost is only half of it. The other half is that you cannot buy keywords.
Minimums by currency
The daily minimum in your currency
The floor depends on your ad account’s billing currency, not the country you target. You pick the currency when you open the account and cannot change it later.
| Billing currency | Minimum daily budget |
|---|---|
| AED | 65 AED |
| AUD | 25 AUD |
| BRL | 40 BRL |
| CAD | 25 CAD |
| CHF | 20 CHF |
| CZK | 350 CZK |
| DKK | 110 DKK |
| EUR | 15 EUR |
| GBP | 15 GBP |
| HUF | 5,500 HUF |
| IDR | 90,000 IDR |
| ILS | 60 ILS |
| INR | 725 INR |
| JPY | 2,500 JPY |
| KRW | 25,000 KRW |
| MXN | 150 MXN |
| MYR | 35 MYR |
| NOK | 160 NOK |
| NZD | 25 NZD |
| PHP | 300 PHP |
| PLN | 65 PLN |
| QAR | 60 QAR |
| RON | 80 RON |
| SAR | 50 SAR |
| SEK | 175 SEK |
| SGD | 25 SGD |
| THB | 205 THB |
| TWD | 360 TWD |
| USD | 25 USD |
| VND | 120,000 VND |
Source: OpenAI Help Centre, Create Campaigns, checked 19 October 2026. Since the September launch, OpenAI has raised the minimums for Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Taiwan, about 6 times the launch amounts.
Keep this page useful
Prices and floors on this platform keep moving. Once a month we send a short note on what changed and what it means for your budget.
Keep reading
ChatGPT Ads benchmarks
Every public CTR, CPC and CPM figure, who reported it, and how far to trust it.
Read the guideHow to advertise on ChatGPT
8 steps from account application to a live ad, in the order that matters.
Read the guideHow to choose a ChatGPT Ads agency
The 4 kinds of options, how each prices its work, and 8 questions for the first call.
Read the guideHave us do it
We plan the test budget and run it for you. Fixed fee to launch, then month to month.