Checked 19 October 2026
ChatGPT Ads agency in Australia
Australia got ChatGPT ads in April 2026, in OpenAI’s first wave outside the US, and it has a local OpenAI team. Australian businesses can now buy on self-serve, in Australian dollars.
Apr 2026
Ads showing to users
OpenAI’s release notes of 16 April 2026 confirmed ads rolling out to Free and Go users in Australia.
TechWyse
Open
Self-serve Ads Manager
Australia is on OpenAI’s Ads Manager availability list. We found no dated announcement for the day it opened.
OpenAI Help Centre
25 AUD
Minimum daily budget
Per campaign, billed in AUD. An average over 7 days.
Index Lab
Status
Can you buy ChatGPT ads in Australia?
Yes. Ads have been showing to Australian Free and Go users since April 2026, and Australia is on OpenAI’s self-serve list. Any business registered in Australia can apply for its own account.
What happened, and when
- 26 March 2026: Australia is named in OpenAI’s first expansion outside the US, with Canada and New Zealand. (TechWyse)
- OpenAI set up a local Australian team for the launch, and said Australian usage had more than doubled in the previous 12 months. (TechWyse)
- The daily minimum is set in Australian dollars, 25 AUD, per OpenAI’s table of minimums by billing currency. (Index Lab)
Who can hold the account
The account is opened in the name of your business. For Australia, that means a legal entity registered in Australia. A foreign company can still reach people in Australia: OpenAI lets you show ads in markets where you cannot open an account. It just needs an entity in an eligible country to hold it.
Cost
What it costs in Australia
Two separate bills. Ad spend goes straight to OpenAI. Our fee is fixed and does not move with your budget.
| Item | Amount | Paid to |
|---|---|---|
| Minimum daily budget, per campaign | 25 AUD | OpenAI |
| 30 days at that floor | 750 AUD | OpenAI |
| Launch Sprint, 30 days | $4,950 | Dialogue Ads |
| Ongoing, a month after | $4,000 | Dialogue Ads |
The daily budget is a target average, not a hard cap. A single day can spend up to twice it, and 7 days never spend more than 7 times it. So a campaign at 25 AUD a day will not cost more than 175 AUD in a week. (Search Engine Roundtable)
OpenAI does not publish an average cost per click for any market, so we do not quote one. The floor is enough to see whether the traffic converts. It is not enough to fine-tune on.
Targeting
Targeting rules in Australia
Personalisation is allowed
Australia is outside the EEA and Switzerland, so the no-personalisation rule does not apply. OpenAI can use the current conversation, past chats and past interactions with ads to choose an ad. Users can see why an ad was shown and turn personalisation off. (OpenAI Help Centre)
True in every market
- Ads show only to logged-in adults on the Free and Go plans. Plus, Pro, Business, Enterprise and Education never see them.
- No keyword bidding. You describe the conversation you want to appear next to.
- Nothing on health or politics.
- A headline of 24 characters and a description of 48.
If you opt in, ChatGPT can adapt your headline and description to the conversation, and translate them into the user’s language. (OpenAI)
In this market
Time zones matter here. The daily budget is a 7 day average, so a quiet Sunday can be made up later in the week. We pace spend and read results by the Australian week, and judge a campaign on 7 days, never on one.
How we work
How we run it for Australian businesses
A fixed 30 day sprint. Campaigns live and spending within 14 days of OpenAI approving your account, or the sprint is free.
01
Account
We take you through OpenAI’s application. The account is opened under your legal entity in Australia, and it stays yours.
02
Measurement
We install the pixel or the Conversions API, so every result is counted as a sale or a lead, not a click.
03
Build
Three campaigns, written for the conversations your customers actually have in ChatGPT.
04
Report
Daily management for a month, then a week 5 report with your real cost per click and cost per conversion, and a plain call on whether to keep going.
Questions
ChatGPT ads in Australia: questions
Can you advertise on ChatGPT in Australia?
Yes. Ads have been showing to Australian Free and Go users since April 2026, and Australia is on OpenAI’s self-serve list. Any business registered in Australia can apply for its own account. Ads only show to logged-in adults on the Free and Go plans.
What is the minimum budget for ChatGPT ads in Australia?
25 AUD a day per campaign. It is an average over 7 days: one day can spend up to twice that, and the week is capped at 7 times it. Our fee is on top: $4,950 for the launch sprint, then $4,000 a month, with no percentage of your spend.
How are ChatGPT ads targeted in Australia?
You cannot buy keywords. You describe the conversations your ad should appear in, and OpenAI does the matching. Outside the EEA and Switzerland, OpenAI can also use past chats and past interactions with ads, unless the user turns personalisation off.
Do I need a company in Australia to open the account?
The ad account sits under your own legal entity, and that entity must be registered in an eligible country. To sell in Australia from a country that is not on the list, use a group company registered in an open market. No agency can lend you its eligibility.
Other markets
Same service, other countries
Start in Australia
We take your business through the application, install measurement and have campaigns live in 14 days. Fixed fee, then month to month.